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Imagine being able to have consumers spend a minute interacting with your product, at the point of purchase, receiving a demographically narrow cast message, offer, or infomercial video.
Google believes that QR and digital watermarking technology can revolutionize traditional print advertising and make it even more useful for readers, and so do we. Thats why we have partnered up with the leading code and digital watermark decoding company, Mobile Data Systems. This technology allows consumers to get instant access to product information, “buy now” opportunities, coupons and other sales promotions, or any other marketing information desired by simply scanning the unique bar code or watermark encoded in the print.
Getting started is easy and affordable. Follow these 3 easy steps.
Strategy… New Customers or Existing Customers
Go where the money is! If you are focusing on your existing customers then you should use media placement that includes in-store, on-product or in direct mail and email generated from your customer database. But if you are focused on attracting new customers, then take your messages out to them where they will take notice and via their mobile take vital steps closer to your brand. Many brands are keen to capture new customer contact information via mobile campaigns, so they can continue to build awareness and sales via continued direct marketing offers.
Appropriate Media
Ads That Cell™ Hyperlink Frames can be used across all your above and below the line promotions providing 360 degrees coverage of your target customers. Direct Response Media (DRA) is Media that allows your customers time to fully appreciate the Hyperlink Frames and conveniently respond. Use printed magazine and newspaper formats, outdoor billboards, bus-stop posters, leaflets, brochures, invitations, postcards, in-taxi advertising, subway platform billboards, flat screen TVs, digital signs and select PC-based website pop-up screens.
Offers that Attract Genuine Interest
Lets be honest, not all offers are of interest to all customers. An "offer" is actually the basis of your brand’s promotion. It is the focus of your efforts. A new store or sales channel. Maybe it is a new line of product. The key is not what you are promoting, but rather the way you are selling it. How is it packaged? What unique features are contained to differentiate your offering from your competitors? Make sure these are highlighted to begin with.
The Right Incentive to ‘Click’
Once your offer has gained attention, you want to seize the moment! Make sure you provide a great reason for the customer to take action immediately. Thus the right "incentive" is one that draws them over the line and satisfies each customer’s desire for an immediate response when they interact with your brand. The right incentives are based on customer insight, knowing what will excite our customers to action. Examples include free mobile downloaded multi-media content or coupons and invitations to enjoy special treatment or discounts at your point of sale.
A Convenient Call-to-Action
While customers are taking steps to interact online with your brand via their mobile phone, don’t forget their comfort and convenience. Your "call-to-action" is the actual task that your advertisement is urging them to take. Keep it as simple and as user friendly as possible. The shortest route to getting what you want is always the best. And by the time your customers are clicking on your advertising, they have your offer and incentive in mind. Complex campaign rules, awkward logistics, too many required action steps, and intensive demands for information are all going to reduce your customers’ satisfaction level, and your overall campaign success. Keep it simple and easy to understand!
Creative Considerations
Once you have developed an attractive Hyperlink Frame to attract your customer’s attention, the next great artistic concern is to make sure it is placed properly within your advertisement, and that the related online content is user friendly. By all means be creative, but always consider customer convenience and enjoyment before you execute your final designs.
Adding Ads That Cell™ Hyperlink Frames to your ads is simple. All you need to do is to decide what image you want to hyperlink, the more attractive the better. Let your creative passions run free!
First create a Ads That Cell™ Hyperlink Frame for use in your advertising
Customers interact by clicking on these pictures using simple Ads That Cell™ software on their mobile phones
They then connect directly to whatever mobile Internet page you desire
How it works
First create a Ads That Cell™ Hyperlink Frame for use in your advertising
By choosing a photo that is representative of your brand or campaign and adding the Ads That Cell™ Hyperlink Frame around it. The frame can even make up the entire graphic portion of an advertisement’s content, as the main feature.
Then place the Ads That Cell™ Hyperlink Frames into your ads
So that customers interested in your ads can use their Ads That Cell™ enabled phones to ‘click’ on your Ads That Cell™ Hyperlink Frame. Now you’ve immediately created a meaningful engagement with your customers through - a highly personal device - their mobile phone.
Enjoy direct customer interaction with your online advertising
Customers clicking on your Ads That Cell™ Hyperlink Frames will be directed to your campaign site where they can interact with your brand and get sales related information. Important consumer information may also be captured such as mobile phone numbers and email addresses.
Why it works
Immediate response at each customer’s own convenience
With Ads That Cell™ enabled advertising, customers can respond whenever they want by clicking on Ads That Cell™ Hyperlink Frames. Your customers respond when they want to, they ‘PULL’ on your offers when it suits them and when they think they will benefit most from the interaction with your brand. When they are on the move, your advertising messages go right along with them. Your advertisement actually becomes part of an extended interactive experience, thanks to the mobile phone.
Make your ads work harder for you
Turn all your ads into a direct response channel and immediately get improved ROI across all your media placements. Don’t miss any opportunities to attract interested customers. Mobile phone interaction creates some of the most powerful and personal branding opportunities available. Take this opportunity to establish a direct relationship with customers through the placement of each of your Ads That Cell™ enabled ads. Ads That Cell™’s ease of deployment allows you to incorporate it into your advertising with no additional media production cost. All you need to do is include the Ads That Cell™ Hyperlink Frames within the graphic work. Something your creative agency or in house graphic designers do as they produce each of your campaigns.
Need an existing campaign boost?
If your current campaign has already ‘gone to market’ then consider some adaptation of the creative theme, highlight one of your most attractive offers, then select additional media channels most appropriate for attracting customers’ direct response. There are many ways to complement your existing work with additional interactive media. If you need some ideas, just ask us!
Measurable
Track the performance of your media placement and creative efforts by getting real-time feedback on user "clicks". Bring a whole new business proposition to your advertising objectives. And when you integrate your online content with your database systems you’ll learn a lot about your customers’ habits and preferences as well!
Easy for consumers
Consumers can immediately know your image has Hyprlinks attached to it by using our This Cells™ Logo.
Mainstream America is Ready for Bar Codes - Converging “Realspace” and “Mobilespace”
One thing that has become obvious as of late is that along with educating people about the mobile Internet, it’s necessary to also offer tools that provide easy access to it. This is especially true when it comes to helping people discover and connect with off-portal mobile content and services. Part of this requires finding solutions that are successful at making connections between the physical world and mobile Internet.
To see the enitre article, click here.
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