Interactive marketing begins with the creation of a connection between printed or digital  media and the internet. This connection made by scanning a QR or bar code and then connecting the consumer to web content is called ScanectingTM. By offering consumers the simplest way to connect from a static page of text, billboard, sign, map or digital image to the related web content makes this the best way to interact with your consumer. QR codes can even be embroidered or tattooed. Our solution takes advantage of two encoding technologies - bar codes and digital watermarks, which can be placed easily into a digital marketing campaign or printed media without the use of any special inks or paper. These allow the consumer to automatically make the link from print to web without having to key long URL's or send SMS messages from their cell phones. The consumer's phone can automatically capture the data from the encoded print. BARCODES - 1D - 2D - QR The bar code, which gets its name from the traditional sequence of black bars on a white background, has been at the heart of retail and several other industries information automation. By tagging an item with a bar codes sequence of numbers, a person no longer needs to key in product information. Bar codes, while similar in appearance, come in a variety of forms called "symbologies". Beyond traditional looking bar codes known as one-dimensional (1D) bar codes with the easily identifiable black and white vertical lines are a set of bar codes that have a completely different appearance. These codes are called two-dimensional (2D) bar codes. 2D bar codes require a different type of scanner to decode. Most 2D bar code scanners use a type of digital camera called an optical imager. The digital cameras in today's cell phones can be programmed to behave much like optical imagers, which had made visual search possible. QR code is a type of 2D bar code. QR, meaning "Quick Response", is optimal for decoding in camera phones because it was designed to compensate for the less then expert familiarity that consumers have with scanning bar codes. DIGITAL WATERMARKS Digital watermarking is a completely different technology than bar coding, but produces the same results connecting consumers with content. Digital watermarks work by slightly modifying the code within a digital image so that these modifications create a string of characters that can be decoded. However, it is the ability to reduce the intensity of a digital watermark to a point of invisibility without sacrificing decode capability that makes the watermark a desirable technology. An additional advantage of digital watermarks compared to other technologies is that because it is invisible, it can be replicated across an entire print. As a result, any area of a printed media can be decoded and the user does not need to look for the specific location of a bar code to scan. Multiple watermarks can also be embedded into a single print, meaning that in a full page product ad, the product being advertised may be watermarked with a different code than the brand's logo at the bottom of the advertisement. Digital watermarks can be printed without the need for any special inks, paper or printers. The watermarks are embedded using software, and are placed in the image during the development stage - long before the image goes to print.